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| Ong (fourth from left) cutting a cake with Firefly Sdn Bhd chief operations officer Liow Ngit Sing (third from left), chief financial officer Suraya Mahmud and revenue management head Jong Jar Shang. Looking on are human resources Fahmi (left) as well as marketing and communications head Rafizah Amran (second from right). |
SEVEN years after offering its passengers short-haul flights, Firefly
Sdn Bhd celebrates its anniversary by shifting its focus with a new
slogan, “Beyond Convenience”.
The company, which perceives itself as a community airline, is
focusing on business-oriented passengers while providing seamless and
reliable customer experiences, said Firefly chief executive officer
Ignatius Ong.
The seventh anniversary celebration took place at the airline’s main
hub in Subang Skypark Terminal, where it launched a refurbished Biz
Zone lounge to commemorate its new vision.
“Our primary objectives for growth are still to reinforce and
strengthen our footprint here in Peninsular Malaysia, looking at Kota
Bharu as the East Coast hub.
“When we talk about Beyond Convenience, we want to take out the
hassle of air travel and say, ‘there’s always a flight to your
destination in the next hour’,” said Ong.
He revealed hopes to increase Subang to Penang flights from 13 to 20
times daily, depending on the arrival of another 18 new ATR 600 series
aircraft over the next four years.
The company that began operations on April 2007 in Penang with a
modest 130,000 passengers, garnered two million in 2013 and anticipates
another 15 to 20% additional customers, this year.
“The company is 100% Malaysian owned with at least 97% Malaysian
staff running it. Our motto this year is ‘Made by Malaysians, for
Malaysians’,” added Ong.
Strategic partnerships in medical tourism are within Firefly’s
upward, socially responsible trajectory as the company works together
with the National Heart Institute as well as Sime Darby Group and other
hospitals.
These initiatives also include a joint crowd-funding campaign with
the Malaysian AIDS Foundation, allowing passengers to donate RM1 per
flight ticket purchased through the airline’s Connecting Communities
Programme.
To reward its customers during its anniversary, Firefly had a
promotion that lasted for three days, with 200,000 return tickets for
domestic flights at RM77 ending April 4.
The event saw a spirited performance by Firefly staff, that
followed after the presentation of awards, recognising the company’s
loyal spenders, frequent flyers, best travel management companies of
2013 as well as T-shirt and cupcake contest winners. For details, call 03-7845 4543 or visit www.fireflyz.com.my.
Source: The Star Online | "Firefly marks anniversary with relaunch of its refurbished lounge" | 15 April 2014
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