Firefly targets tourists with new routes

Firefly is targeting foreign tourists for its two new routes, Kota Bharu-Singapore and Penang-Koh Samui beginning this August 10 and 11, its Head of Marketing & Communications Angelina Fernandez said.

In a statement here today, she said they are expecting tourists from the Middle-East, Japan, South Korea and India, who largely choose Penang as their preferred holiday destination during intense seasons in their respective homelands.

Fernandez said islands are seen to be the demand for these markets, hence creating an access to Koh Samui via Penang will be most ideal for these travellers who are keen to explore spectacular beaches in the region.

Apart from that, the airline will also restart its Subang-Hat Yai route on August 17.

The Kota Bharu-Singapore and Subang-Hat Yai routes will have flights every Monday, Wednesday, Friday and Sunday and flights to Penang-Koh Samui will be on Tuesday, Thursday and Saturday.

Firefly is offering special airfares price from RM99 (one way) for the Kota Bharu-Singapore and Subang-Hat Yai routes and RM199 (one way) for Penang-Koh Samui route.

These promotional rates are for bookings made from July 2 until July 15 for travel starting from their respective commencement dates to March 30 next year. -- Bernama

SOURCE: Business Times | 2 July 2012 |