Tragedy-stricken Malaysia Airlines (MAS) has been in a dilemma as to whether to change its name or not as part of its rehabilitation efforts, the company’s Chief Executive said on Tuesday.
Christoph Mueller told newsmen in an interview that since the tragedies of 2014, the loyalty to their brand had increased in our home market, Malaysia. “So its something we have to maintain because it’s precious,’’
“But this is unfortunate in the case of our foreign markets where our brand, our code and certain flight combinations remind people of a very tragic event.
“We are currently discussing that (change of name) not only amongst us in the company, but we discuss it with our customers both domestically and abroad,’’ Mueller said.
Mueller took over as chief executive of the ailing Malaysian national carrier in May, a few months after the state-owned sovereign fund Khazanah Nasional unveiled a 2-billion-dollar plan to resuscitate the company.
On Thursday, MAS announced that it would not renew the contract of 6,000 out of its 20,000 employees as part of the rehabilitation.
Mueller earlier said that he expected MAS to break even by 2018. MAS suffered two deadly tragedies in 2014, which hit the already-struggling airline hard.
On March 8, Beijing-bound flight MH370 disappeared one hour after take-off from Kuala Lumpur, and was presumed to have crashed into the sea.
On July 17, flight MH17 from Amsterdam was shot down and crashed over eastern Ukraine. (dpa/NAN)
Source: Agency Report | 9 June 2015
No comments:
Post a Comment