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| Touch of luxury: Malaysia Airlines has included fully lie-flat seats for its Business Class on its Airbus A330-300 fleet. |
PETALING JAYA: After two challenging years and a difficult restructuring that saw the Government delisting Malaysia Airlines from the stock exchange, the airline is ready to chart higher altitudes with better services that include fully lie-flat seats for its Business Class on its Airbus A330-300 fleet.
Passengers on board MH141, departing from Kuala Lumpur to Sydney last night, were the first to experience the new luxury.
Maybank Investment Bank aviation analyst Mohsin Aziz said Malaysia Airlines Bhd (MAB) was taking the right step to improve its product offerings along with on-board offerings in an airline industry that was competitive.
“Customers buy based on value and quality,” he said, adding that the industry was always evolving and MAB would be at a disadvantage if it did not have what competitors were offering.
MAB chief commercial officer Paul Simmons said the Business Class cabin refurbishment being carried out in stages on all 15 of Malaysia Airlines’ A330 aircraft was expected to be completed by September.
“With the launch of our new seats, we are confident that Malaysia Airlines will be the first choice for travel from and around Malaysia.
“We are also confident that these seats will further improve and strengthen our premium product and service offerings,” he said.
According to MAB, the seat pitch for the Business Class, measuring 44 inches, a width of 20 inches and a fully flat length of 76 inches, was one of the best received in the industry. With increased working space and extra stowage space for personal items, 90% of all seats have direct aisle access.
Each seat has a 16-inch touch screen in-flight entertainment system.
MAB added that every aspect of the new product had been carefully designed with the passenger’s comfort and needs in mind.
The newly configurated A330 will have 27 all new Business Class seats and 263 Economy Class seats.
The new Business Class seats are available on Malaysia Airlines’ A330 flights between Kuala Lumpur and Australia, New Zealand, Japan, Korea, China and India from this month.
Passengers on board MH141, departing from Kuala Lumpur to Sydney last night, were the first to experience the new luxury.
Maybank Investment Bank aviation analyst Mohsin Aziz said Malaysia Airlines Bhd (MAB) was taking the right step to improve its product offerings along with on-board offerings in an airline industry that was competitive.
“Customers buy based on value and quality,” he said, adding that the industry was always evolving and MAB would be at a disadvantage if it did not have what competitors were offering.
MAB chief commercial officer Paul Simmons said the Business Class cabin refurbishment being carried out in stages on all 15 of Malaysia Airlines’ A330 aircraft was expected to be completed by September.
“With the launch of our new seats, we are confident that Malaysia Airlines will be the first choice for travel from and around Malaysia.
“We are also confident that these seats will further improve and strengthen our premium product and service offerings,” he said.
According to MAB, the seat pitch for the Business Class, measuring 44 inches, a width of 20 inches and a fully flat length of 76 inches, was one of the best received in the industry. With increased working space and extra stowage space for personal items, 90% of all seats have direct aisle access.
Each seat has a 16-inch touch screen in-flight entertainment system.
MAB added that every aspect of the new product had been carefully designed with the passenger’s comfort and needs in mind.
The newly configurated A330 will have 27 all new Business Class seats and 263 Economy Class seats.
The new Business Class seats are available on Malaysia Airlines’ A330 flights between Kuala Lumpur and Australia, New Zealand, Japan, Korea, China and India from this month.
Source: The Star | Nation | 24 Mar 2016
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